See what turnover actually costs your fleet each year — and what even a small retention improvement is worth. Adjust the numbers to your operation.
Enter three numbers. We'll show your annual turnover bill and what each point of retention is worth — so you can weigh it against the cost of a recognition program.
Estimates for planning. Replacement cost commonly runs $8,000–$20,000 per driver (recruiting, orientation, onboarding, lost seat revenue). Adjust to your fleet's real numbers.
Job boards, recruiter time, referral bonuses, and screening for every open seat.
Orientation pay, trainer time, paperwork, and ramp before the driver is productive.
The freight that truck can't move while the seat sits open — often the biggest hidden cost.
Against these numbers, a branded appreciation gift or a recognition program is a rounding error — and it moves the retention rate this calculator is so sensitive to.
The cheapest way to lower turnover is to make drivers feel valued. We build the recognition program that does it — and help you measure the lift.