Drivers stay where they feel valued.
Turnover is the most expensive number in trucking. Here is what it costs, what actually keeps drivers, and how to move the number, with a free calculator to size your own.
Every driver who leaves takes 8,000 to 20,000 dollars with them, and an empty seat until you refill it.
At scale, a few points of turnover is a six or seven-figure number. The good news: retention responds to things far cheaper than replacement. Recognition, a real first 90 days, recognized safety, and respect keep drivers for a fraction of what losing them costs.
Run your fleet’s number →Four levers that keep drivers.
Feeling valued
The lever fleets underuse. Consistent, branded recognition at the moments that matter is the cheapest retention spend available.
A strong first 90 days
Most turnover happens early. A real onboarding experience that says we were expecting you sets the whole tenure.
Recognized safety
Rewarding safe miles builds pride and culture, and pairs retention with fewer accidents. Safe-driver awards.
Honored tenure
Years-of-service and million-mile recognition give veteran drivers a reason to stay for the next milestone.
Turn retention into a program.
Driver retention, answered.
Replacing one commercial driver is commonly estimated at 8,000 to 20,000 dollars once recruiting, orientation, onboarding, and lost seat revenue are included. Use the turnover calculator to model your fleet.
The highest-ROI lever is making drivers feel valued through consistent recognition at onboarding, Driver Appreciation Week, safety milestones, and tenure anniversaries. It costs a fraction of replacement and compounds over time.
Yes. Recognition is repeatedly cited as one of the strongest, lowest-cost retention levers available to fleets, because most turnover is driven by drivers feeling like a number rather than a person.
Compare turnover before and after the program, multiply the reduction by your per-driver replacement cost, and weigh it against program spend. The calculator does the first half for you.
Cut turnover with a program that runs itself.
We design the moments, kits, and cadence that keep drivers, then help you measure the lift. Start with the calculator.