The highest-leverage retention investment available to a fleet manager. When a driver feels seen, they stay. When they stay, you save $8,000–$15,000 in replacement costs per seat.
Every fleet manager knows the number. 89% annual turnover among large OTR carriers (ATA). $8,000–$15,000 to replace each driver (ATRI). Most carriers try to solve it with pay increases. Pay helps — but it's rarely the determining factor in whether a driver stays or leaves.
Research consistently shows the leading driver of voluntary departure isn't compensation — it's feeling invisible. Feeling like a number in a dispatch system rather than a professional the company depends on. Driver Appreciation Week, held each September, is the industry's recognized moment to close that gap. Most carriers miss it or execute it poorly: a group pizza order, a generic email, a gift card that arrives three weeks late.
Driver Appreciation Solutions was built specifically to change that — with recognition that arrives on time, carries the fleet's brand, has the driver's name on it, and reflects the quality of the work they put in.
All tiers include custom fleet branding and driver name personalization.